![Larabar logo](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_400,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Flogos%2Fbrands%2Flarabar-logo-sept-21.jpg%3Fw%3D2123%26rev%3Db7b97a46594c47888573206dba0fe15c 400w)
![A blueberry Larabar in its package on top of a fruit basket full of blueberries](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_1500,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Flarabar-jan-22-v4.jpeg%3Fw%3D1100%26rev%3D59c2459627e24b9c91f4b44095ce9c0c 1500w)
Larabar
Simple. Pure. Delicious. Our convenient snacks are made from just a few organic, whole ingredients.
Visit websiteRaising the bar.
In 2000, Lara Merriken had an idea for a healthier, natural snack bar. But simply making a better bar wasn’t enough. Today, Larabar uses its platform to empower real change-makers and innovators.
![Larabar](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fnews-stories%2F2018%2F10%2Flarabar%2Flarabar-history-feature.png%3Fw%3D1136%26rev%3D46749bcb1cbc4323817dfb408387ff28)
More about Larabar
Any diet or lifestyle
Simple ingredients make Larabar a great snack option for plenty of diets and lifestyles.
Raise a bar to real people
Larabar is dedicated to highlighting and empowering real innovators and change-makers.
Fun facts about Larabar ![Number 1](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
![Number 2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Here’s how we keep it real.
![Number 1](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Ficons%2Fpicture1.png%3Fw%3D598%26rev%3D84ae7d929a1d4de38fb642ffa0ec5435)
A mountain of an idea
Founder, Lara Merriken, came up with the idea for Larabar while hiking in the Rocky Mountains.
![Number 2](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Ficons%2Fpicture2.png%3Fw%3D598%26rev%3D18440ee64a42403db866bb69b77add30)
Something everybody can enjoy
The bars were tested by people who weren’t into natural food to find a product everyone could love.
![Number 3](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Ficons%2Fpicture3.png%3Fw%3D598%26rev%3D31a9d17eb5674d869c8d0ba92c813585)
Real dedication
Lara Merriken hand sealed all 500 bars for the brand’s very first retail order.
History
Larabar 10 years later
Ten years since the brand joined General Mills, we take a look back at how LÄRABAR got its start and how it’s evolved over time.
Read More![Larabar](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fnews-stories%2F2018%2F10%2Flarabar%2Flarabar-history-feature.png%3Fw%3D568%26rev%3D46749bcb1cbc4323817dfb408387ff28)